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98% of the time I say “Hell yeah, I can do that!” Even if I’ve never done it before. But, I always have some concept of how to do it in my head. Then there’s the other 2%.
Today, it pained me to turn down potential work. I did some research. I ran some tests. But, in the end, I could not produce the results. Given plenty of time, I could probably get there. Plenty of time is not something I have at the moment.
Sometimes you just have to admit you’re not the guy for the gig. The potential client will respect that a heck of a lot more than you showing up half-assed.
Aaron L. Russell
Photographer
About
Knoxville Tennessee based creative photographer specializing in commercial, lifestyle, and event photography.
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